1. Prepare a two-page single-spaced memo to Dave Ness, Medtronic’s VP of Compensation and Benefits, to help him determine the path forward. This memo should include your recommendations about which of the health plans described in the case should be offered, and the rationale for your recommendation.
2. What are the Six Forces that relate to this decision? What are the views and issues for the Players, Financing, Consumers/customers, Technology, Public Policy, and Accountability of the US healthcare system? For example, what public policies affect the decision? What are the implications of your analysis for David Ness’s decision?
3. What would be best for Judith Barnes? You can use the detailed explanation of the benefits in Exhibit 1 and the analysis of the changes caused by options to think about this question. How does this influence recommendations you might make for Dave Ness?
4. What do you think are the benefits of Definity? What are the drawbacks? What about BHCAG? How do these align with the Six Forces?
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