Communication Strategies for a Health Care Initiative
Overview
A communication plan is a strategy for conveying a message to an audience. It defines the approach that will used to communicate with communities.
In this assignment, you will develop a communication plan for an organization that serves a Native American population. Use the following scenario to develop your communication plan:
Scenario
It has been acknowledged by the clinic that you work for that the Native American population in your community is underserved. There is also concern that they may not recognize how significant it is to seek care so you want to identify a way to reach and engage them so they could possibly be more mindful of their health. It’s important that you reach out to them effectively.
Your communication plan must include the following:
Specify the target audience.
Indicate the key messages.
Select the communication method.
Outline the strategy for two-way communication.
Establish a timeframe for implementation.
Additional Requirements
Length: 1 to 3 pages.
Formatting: Arial or Times New Roman, 12 point. Use headings/subheadings for each component.
Resources: Cite sources in text and include a reference page (APA format).
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