Skill marketing is the art or practice of proactively shopping yourself to employers, tailored specifically to each position you apply for. This allows you to speak directly to the position you are applying for and why you are qualified for the role. This should be limited to no more than two paragraphs and can be used in your Cover Letter more formally.
What to include:
The position you are applying for, the skills that qualify you, including education, volunteer work, clinical rotations, civilian work experience, and both hard and soft skills.
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